A total of 22 Banks and their CEOs in Nigeria were sampled. The Media Performance report will: Provide deep insights into bank brands and their CEOs in Nigeria using the P+ Measurement media content analysis (P+MCA) methodology.

Highlight Nigerian banks and their CEOs with most media prominence in the area of Partnership/Sponsorship, CSR/CSI, Product launch, Promotion, and Fintech media activities.

Explore competitive benchmarking of bank brands and their CEOs in terms of media visibility on both print and online media channels.

Analyze competitive sentiments (desirable and undesirable conversations that drove the bank brands). Infographics: #MediaIntelligence and Performance Audit Report in the month of #October 2021.

Our #MediaIntelligence and Performance Audit Report in the month of #October 2021 critically analyzed and revealed the Top #Nigerian #Banks with the highest media exposure on Promotions.

The media audit report further showed that Stanbic IBTC emerged as the top bank with the highest media exposure on promotions with 35% media share, while UBA Group ranked 2nd with 25% media share. Completing the top 5 are Standard Chartered Bank, Ecobank Nigeria, and Access Bank Plc with 19%, 15%, and 7% respectively.