Leveraging the Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR...
If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at the Super Bowl...
The Power Trio: How Sales, Finance, and Marketing Rescue PR from the ROI Dilemma:
Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains how to prove the financial return on investment (ROI) of...
Low crude supply mars Naira-for-Crude Scheme
There is a raging concern that the Naira-for-Crude initiative, which ensures local refineries receive crude oil in Naira and sell refined products to marketers...
Telco’s Tariff Increase and NCC’s Patriotism
By Toby Prince
In the heart of Nigeria's digital economy, a story of patriotism and resilience unfolds. The telecommunications sector, a driving force behind the...
TRUMP 2.0: How Nigerian Media Is Tracking Trump’s Presidency and Why Brands Should Care:
Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the U.S., with Nigerian media...
Against all Odds, FirstBank Eyes Another Decade of Growth
Against all Odds, FirstBank Eyes Another Decade of Growth
In the first nine months of last year, the earnings per share (EPS) of FBNHoldings Plc,...
FirstBank Bountiful Harvest of Awards In 2024 – Testament To Excellence And Stakeholder Trust
In the gilded halls of excellence where dreams are crafted into legacies, stands a beacon that blazes across the African financial skyline. This is...
Expanding Footprint – Nigerians First Bank Sets Sights On Ethiopia, Angola, Cameroon
Building on its long-standing presence in sub-Saharan Africa, First Bank of Nigeria Limited is gearing up for its next growth phase as financial systems...
2025 PR Monitoring & Measurement Outlook: Local and Global Perspectives
Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade of...
2025 Nigerian Stock Market Outlook: Experts Predict Bullish Run Amidst Economic Reforms
The NGX general market index leaped by 37.6% in 2024, with all the sectoral indices recording gains. The market has been on a bullish...
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Zuriel Oduwole, Sterling One Foundation, and Sanwo-Olu Emphasize Importance of Gender Equality and Youth...
Nobel Peace Prize nominee Zuriel Oduwole and Sterling One Foundation have emphasized the need for gender equality and youth empowerment during a courtesy visit...
Nothing Is Impossible, Dangote Tells Harvard Scholars
The President/Chief Executive, Dangote Industries Limited, Aliko Dangote, has urged young entrepreneurs and scholars to rise above limitations and push their ambitions to help transform...
ILO Backs Nigeria’s Push for Better Protection and Status for Seafarers
The Federal Government of Nigeria through its Ministry of Marine and Blue Economy, and the Nigerian Maritime Administration and Safety Agency (NIMASA), has continued...