The Role of Media Monitoring in Shaping Government Communication Strategies
By: Philip Odiakose
In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern...
FirstBank’s ‘With Giants’ Campaign: A Testament to Its Impact on Society
The ‘Giant in you’ campaign of the FirstBank has again confirmed the common expression that ‘apple doesn’t fall far from the tree’ given the...
The Crippling Absence of the Audit Bureau of Circulations in Nigeria(ABC): A Setback for...
By: Philip Odiakose
The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC).
This gap...
WITH ALEBIOSU, FIRSTBANK TRANSITIONS TO GROWTH CONSOLIDATION ERA
FirstBank’s 130 years of gripping history is a corporate handbook in many ways. Its fortunes are as great a lesson as its challenges. Its...
WISTA Nigeria President Hails Seafarers’ Role in Global Trade
Dr. Odunayo Ani, President of WISTA Nigeria, has expressed her heartfelt appreciation to Nigerian seafarers for their tireless efforts in maintaining the flow of...
The Hidden Bias in PR: Why Independent Evaluation Is a Must for Brands
By: Philip Odiakose
The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication.
However, the growing...
Why investors will buy Fidelity Banks offers, by capital market stakeholders
Fidelity Bank Plc started its N127.1 billion combined rights and public offers to a rousing support from the investing public as key capital market...
Fidelity Bank: Here’s the perfect opportunity to grab your slice
By Iheanyi Nwachukwu
On Thursday June 20, Nigeria’s 6th largest bank, Fidelity Bank Plc will open its public offer and Rights Issue.
According to an article...
The Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an...
By: Philip Odiakose
The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). This industry,...
Why Measurement and Evaluation is Necessary for the Growth of the PR Industry: A...
By: Philip Odiakose
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the...
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Chellarams Cites Forex Crisis as Cause of N3bn Loss
Chellarams Plc reported a significant loss of N3 billion for the financial year ending March 2024, compared to a profit of N4.9 billion the...
NASD PLC’s Performance and its Upcoming 11th Annual General Meeting (AGM)
NASD PLC’s Performance and its Upcoming 11th Annual General Meeting (AGM)
In light of the recent publication of NASD’s 11th AGM, our attention has been...
How Low-SEO News Blogs Are Hiding Your Brand’s Story from Media Monitors!
In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of their public image, track...
