Opinion
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Why PRISA, NIPR, PRSK, APRA & PRCA Must Make This Book a Global Standard for PR Professionals
Anthony Elikene There is a quiet revolution happening in public relations, and no, it is… Read More
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When Legacy Meets Preparedness – Olusegun Alebiosu As CEO, First Bank Group
By Aniekan Ezekiel What happens when legacy meets preparedness? What results from such a… Read More
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The Weight of the Mantle: Responsibility, Leadership, and the Courage to Own Up
The Weight of the Mantle: Responsibility, Leadership, and the Courage to Own Up By Olufemi… Read More
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Between FCCPC, MultiChoice and revisionists
Between FCCPC, MultiChoice and revisionists By Emiola Daniel A new industry has mushroomed in the… Read More
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An Analysis of JAMB’s Crisis Communication Efforts
An Analysis of JAMB’s Crisis Communication Efforts By Tony Onyima, Ph.D. The 2025 Unified Tertiary… Read More
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The Missing Link in Nigerian PR: Why The Science of Public Relations is the Industry’s Most Important Book Yet
The Missing Link in Nigerian PR: Why The Science of Public Relations is the Industry’s Most Important… Read More
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FirstBank Dominates Retail Space with Temporary Overdraft Product for Businesses
By Tosin Ajayi In a dynamic and often unpredictable financial landscape like Nigeria, the ability… Read More
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Breaking Up with AVE: The Toxic Relationship PR Refuses to End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it… Read More
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Why Analyzing Media Sentiment by Frequency is Holding You Back
As someone who has spent over 15 years working directly with public relations measurement and… Read More
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Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely
Let us be honest , if I had a naira for every time a CEO said… Read More
