Oando: The Elephant in the Room: A Sleeping Beauty or Enigma?
I have continued to be intrigued by the sheer relentless capacity and survival instincts of the entity called OANDO, navigating boisterous corporate waters where...
Influencer Media Monitoring: Why Brands should Monitor their Influencers
By: Philip Odiakose
In recent years, influencer marketing has become a crucial part of many brands' marketing strategies. The power of social media and the rise...
Teacher’s Day Celebration: Tackling Fundamental of National Educational System
By Blaise Udunze
Everyday is for the Teachers! The moment we start giving preferences to the profession and the people as the most important members...
MAN Felicitates With Dangote Group On Commissiong Of Largest Petroluem Refinery In Africa
The Manufacturers Association of Nigeria has felicitate with the President and Management of Dangote group on the completion and commissioning of its Petroleum Refinery...
Buba Marwa Shows We Can Do it
By Femi Adesina
It was raging debate at a time in the country, when the land was beleaguered and almost totally asphyxiated by insurgency. Should...
NIMASA Not A Revenue Generating Agency – Dr. Ade Dosunmu
My attention has been drawn to speculation purported to have emanated from the Presidential Policy Advisory group erroneously classifying the Nigerian Maritime Administration and Safety...
Beyond AVE: The Pitfalls of Using Advertising Equivalency in PR Measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over...
Ike Neliaku and the New Era of Nigerian Public Relations
THE PUBLIC SPHERE with Chido Nwakanma
Reputation, image, and branding have recently been central to the Nigerian discourse. Corporate, individual, and institutional gaffes raised the...
Communique Issued At The Emergency Summit Meeting Of The Nigerian Music Industry Held October...
The Emergency Meeting of the Nigerian Music Industry with the theme, ‘Identification of Internal and External Regulatory Mechanisms to Smoothen the Working Relationship among...
A Call for the Regulation of the Nigerian Media Monitoring and Intelligence Industry
By: Philip Odiakose
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media...