As part of efforts to deepen insurance penetration in Nigeria, Stanbic IBTC Life Insurance, has unveiled an adverts campaign known as Good Life Insurance aimed at educating the public on benefits of insurance to their daily living.
The official campaign launch which was with pop and pageantry, had in attendance the media and notable Nollywood stars and top management team of Stanbic IBTC Group that were all exited with the basket of products in the company.
The event had a panel session where the Chief Executive Officer, Stanbic IBTC Life Insurance Limited Jide Orimolade, explained the role of insurance in the economy and the values existing and prospective insurance policies holders will get from the company. He submitted that since life is full of uncertainties, insurance remains one of the best tools that can give hope, when the unexpected happens.
Orimolade pointed out that Stanbic IBTC Life Insurance has all that are required to meet the needs of its policyholders, adding that the company joined the league of underwriters last year, to bridge the observed gap between the insurance sector and the public.
In his remarks, the Chief Executive Officer, Stanbic IBTC Holding Plc, Dr Demola Sogunle, said the campaign is to bring insurance closer to the public so that they could maximise the inherent benefits.
Dr Sogunle implored the public to embrace insurance and leverage it to mitigate life uncertainties. Adding that the company parades arrays of customized products designed with the policyholders in mind, stressing that the firm has products that cater for all classes of people.
Other panelist include veteran Nollywood actor Mr Segun Arinze and actress Kate Henshaw that featured on the musical advert campaign where they talked about insurance and how celebrities’ can benefits from it.
For Segun Arinze, he said his family has prioritized insurance, stressing that they have subscribed to some policies to plan for the future. While he implored insurers to urgently reach out to practitioners in the Nollywood to educate them on the need for insurance, adding that they are tired of crowd funding for members with health challenges.
On the part of Kate Henshaw, she said having insurance makes an individual lives a better life as he or she would have ceded risks and uncertainties to insurers to handle when they happen, because no one can predict what will happen in the next seconds.
