In a bold initiative to address the pressing issue of youth unemployment in Nigeria, Diageo has unveiled the Learning for Life programme, a comprehensive training initiative designed to equip young Nigerians with practical skills needed to succeed in the hospitality industry. At the sidelines of the programme’s launch in Lagos, Financial Edge, Odume Festus sat down with Adebayo Alli, Diageo Managing Director, to discuss the programme’s objectives, benefits, and long-term plans.
Financial Edge: What is Diageo Learning for Life all about?
Adebayo Alli꞉ Learning
for
Life
is
a
free
training
programme
by
Diageo
to
equip
young
Nigerians, especially
those
who
are
unemployed
or
disadvantaged, with
practical
skills
needed
to
work
in
the
hospitality
industry. It
covers
classroom
training, internship, and
job
placement
support.
Financial Edge꞉
What
motivated
Diageo
to
launch
this
initiative
in
Nigeria?
Adebayo Alli: Diageo
Nigeria
introduced
Learning
for
Life
in
Nigeria
as
a
response
to
the
pressing
challenge
of
youth
unemployment. By
leveraging
the
fast‑growing
hospitality
sector, we
aim
to
create
inclusive
opportunities
that
will
equip
young
people
with
skills
for
sustainable
employment
and
long‑term
economic
empowerment.
Financial Edge꞉
What
specific
areas
of
training
do
participants
receive
under
the
programme?
Adebayo Alli꞉
Participants
are
trained
in
a
wide
range
of
competencies, including
hospitality
business
operations, communication
and
teamwork, bar
and
service
skills, budgeting, CV
writing, and
job
readiness. The
programme
also
covers
critical
topics
such
as
gender
and
disability
inclusion,positive
drinking
practices,and
how
to
address
workplace
harassment.
Financial Edge꞉
Is
the
training
experience
limited
to
the
classroom?
Adebayo Alli꞉ Not
at
all. The
programme
is
a
comprehensive, blended
learning
experience. It
begins
with
a
one‑week
in‑person
training, followed
by
an
11‑week
internship
at
top
hospitality
businesses
in
Lagos. During
the
training, participants
also
engage
in
ongoing
online
learning
through
the
Diageo
Bar
Academy.
Financial Edge:
What
kind
of
support
systems
are
in
place
for
participants
during
the
programme?
Adebayo Alli꞉ Participants
enjoy
a
range
of
benefits
including
free, high‑quality
training, a
transport
stipend, practical
work
experience
through
internships, mentorship, and
post‑programme
career
support. Outstanding
interns
may
also
receive
job
offers
upon
completion
of
the
programme.
Financial Edge:
Who
is
eligible
to
apply
for
the
Learning
for
Life
programme?
Adebayo Alli꞉ The
programme
is
open
to
young
Nigerians
aged
18
to
27
who
either
reside
in
Lagos
or
can
commit
to
staying
in
Lagos
throughout
the
programme.While
open
to
all, it
strongly
encourages
applications
from
women
and
persons
with
disabilities
to
foster
inclusivity.
Financial Edge ꞉
What
is
the
application
process
for
interested
candidates?
Adebayo Alli꞉ Interested
applicants
can
apply
via
http꞉//bit.ly/3G6557V or
contact
the
programme
team
through
the
provided
phone
or
email.Additional
information
is
also
available
at www.DiageoBarAcademy.com.
Financial Edge ꞉
Are
there
any
financial
obligations
required
from
applicants?
Adebayo Alli꞉
No,the
programme
is
completely
free
for
all
selected
participants. Diageo
fully
covers
the
cost
of
training
and
also
provides
a
stipend
to
support
feeding
and
transportation
during
the
programme
period.
Financial Edge꞉
Is
Diageo
partnering
with
any
organizations
and
institutions
for
the
programme?
Adebayo Alli꞉
The
success
of
Learning
for
Life is
made
possible
through
key
partnership
with
our
partner, Celebr‑8
Lyfe, and
collaborations
with
other
stakeholders, including
government
ministries
(such
as
Tourism, Labour, and
Women
Affairs), academic
institutions
like
UNILAG, YABATECH, LASU, and
NGOs.
Financial Edge꞉
What
career
paths
can
participants
pursue
after
completing
the
programme?
Adebayo Alli꞉ Graduates
of
the
programme
can
secure
roles
such
as
bartenders, hotel
front‑desk
staff, restaurant
hosts, and
event
supervisors. They
can
also
establish
their
own
businesses
in
the
hospitality
space, further
multiplying
the
impact
of
the
programme.
Financial Edge꞉
How
does
Diageo
assess
the
success
and
effectiveness
of
the
Learning
for
Life
programme?
Adebayo Alli꞉ Diageo
evaluates
success
through
several
indicators, including
participant
attendance
and
engagement, feedback
surveys, internship
performance, and
post‑programme
employment
rates. The
team
also
maintains
alumni
networks
to
provide
ongoing
support
and
track
long‑term
impact.
Financial Edge꞉
What
are
Diageo’s
long‑term
plans
for
the
Learning
for
Life
programme
in
Nigeria?
Adebayo Alli꞉ Diageo
is
committed
to
scaling
the
programme
to
reach
more
beneficiaries
across
Nigeria, deepening
partnerships
with
local
communities
and
institutions.
Photo Caption: Adebayo Alli, Diageo Managing Director