Opinion
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Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely
Let us be honest , if I had a naira for every time a CEO said… Read More
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Nigeria to Save $400 Billion Annually as NIMASA Fights to End War Risk Insurance Premiums
War risk insurance (WRI) is an additional surcharge imposed by international shipping companies on cargo… Read More
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PR Nightmares: Why Your Client Should Never Find Negative News Before You Do
Who will save PR professionals from the negative news nightmare? Before I get into this,… Read More
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Nigeria’s Economy Faces Output Gap Challenge Despite 3.4% GDP Growth
Nigeria’s Output Gap According to recently released NBS data, Nigeria in 2024 ended with an… Read More
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Leveraging the Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR Impact:
If you followed, watched, or were live at the Super Bowl you will agree with… Read More
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The Power Trio: How Sales, Finance, and Marketing Rescue PR from the ROI Dilemma:
Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains how… Read More
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Low crude supply mars Naira-for-Crude Scheme
There is a raging concern that the Naira-for-Crude initiative, which ensures local refineries receive crude… Read More
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Telco’s Tariff Increase and NCC’s Patriotism
By Toby Prince In the heart of Nigeria’s digital economy, a story of patriotism and… Read More
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TRUMP 2.0: How Nigerian Media Is Tracking Trump’s Presidency and Why Brands Should Care:
Donald Trump’s inauguration as the 47th President of the United States has once again thrust… Read More
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Against all Odds, FirstBank Eyes Another Decade of Growth
Against all Odds, FirstBank Eyes Another Decade of Growth In the first nine months of… Read More
