Why NCC unveils guidelines for promos, lists process of denial


The Nigerian Communications Commission (NCC) has unveiled guidelines for the conduct of promotional activities, especially by Mobile Network Operators (MNOs) in the industry.

NCC, which referenced the powers conferred upon it by Section 70 of the Nigerian Communications Act, 2003 to regulate this, said the Guidelines are developed to set minimum requirements and standards for promotional advertisements by licensed communications operators in Nigeria.

According to NCC, ‘Advertisement’ means any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any medium with the intent to influence consumers’ choice, opinion or behavior.

In the 15-page document by the regulator released, yesterday, NCC said the Licensee shall submit to the Commission a written request for the approval of any promotional advertisements for goods and 0services.

The request shall be submitted at least 30 working days before the proposed or planned publication, and the licensee shall ensure that the application meets minimum standards and requirements.

NCC informed that all approvals granted shall be registered with the Federal Competition and Consumer Protection Commission (FCCPC) within three days of the launch of the promotions.

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