Over the last fifteen years, Proshare has evolved from a news and data analysis portal into a professional research and full-suite information service; recognized as a standard-bearer and a credible source across the Nigerian financial, business, and economic landscape.
The commitment to vision, enhanced by feedbacks from critical stakeholders, inspired a transition program in 2019 which has culminated into changes to its processes, platforms, products, and people. These interventions led to a redefinition of its services and corporate identity to embody the vision better, as part of a phased transition to an AI/ML Enabled Platform.
Proshare made the switch-over to a new brand identity, domain name, and website to initiate the basics needed for the transition envisaged.
Speaking about the rebrand and the move to a new home, Mr. Olufemi AWOYEMI, mni, the Chairman of the Board of Proshare stated “we have consistently embraced internally driven change and evolved by think of and ahead of market actions since our debut in 2006. We have done this with and through consultations, and learning from engagements with stakeholders committed to a better market. This change in our corporate identity serves to energise the firm towards a culture of renewal, redefinition and reintroduction of our service to the market. It signposts the new pathway for value that our clients, subscribers, and partners seek and need.”
The New Brand
The new Proshare logo, a skeuomorphic design combining a flat text image affirms its simplicity, while a 1bith orange dot leverages its old identity, signifying the ‘end of the search’ for thought-led insights to guide intelligent decision making by stakeholders. The New Corporate identity further depicts Proshare’s character of being independent, inventive, audacious, simple, and distinguished.
Commenting on the rebrand, Grace Adejare-AJUWON, Managing Director, Proshare, noted that “the new brand identity projects our core values which include Professionalism, Resilience, Excellence, Diversity and Inclusion, Innovation, Credibility, Consistency and Timeliness (P.R.E.D.I.C.T).”
Speaking further, Mrs Ajuwon stated that “Proshare remains committed to delivering fit-for-purpose interventions that offers value for clients and subscribers following the recalibration of its service offerings into five key professional practice buckets, namely; Digital Media, Stakeholder Relations, Impact Research, Market Intelligence and Strategic Advisory.”
The New Home
To take its service delivery to the next level, in alignment with existing and emerging technologies such as big data, analytics, artificial intelligence (AI), and machine learning (ML), amongst others; the company engaged experts locally and internationally, working with Bluebooks Technology (BBT), Canada as development partners to ensure it complies not just with current trends and standards, but future technology in its transition into a best professional practice institution. Starting with the basics groundwork for the change envisaged, Proshare today kicked-off the transition with a new corporate identity and a new website domiciled on a new domain proshare.co.
For the first phase, the platform which is subscription-based, will offer robust personalization and search features that will enable users customize their experiences with news, analysis and market data on various asset classes and optimised investor relations pages for listed entities. The platform has a ReportCentral – a store of reports from the firm which will be built up to carry high-quality reports from other leading brands and minds.
Speaking more about the benefits and features of the platform, Reshu BAGGA, Chief Technology Officer, Proshare explained that “the filters for various asset classes will be upgraded, provision will be made for subscribers to receive alerts on securities in their watchlist, and more economic indicators with analytics will be integrated, including technical analysis for quoted companies. Most importantly, the goal is to develop a digital platform that puts the user in control of the information needed to win in an ever changing, complex and dynamic marketplace.”
Our Support
Proshare’s customer service and technical teams would be on hand and happy to receive, and respond to any questions concerning the platform, the subscription service and how to engage and make use of the services on offer. For all enquiries on these and any other clarification you may need, we encourage you to send an email to business@proshare.co or call 0700PROSHARE for a prompt response.
