The 9th edition of the Lagos Digital PR Summit brought together communication experts and professionals to discuss the importance of nurturing authentic connections in the digital space.

Organized by Upticomm Marketing Company in collaboration with the Nigerian Institute of Public Relations (NIPR) Lagos state chapter, the summit featured lead speakers including Otega Ogra, Senior Special Assistant to President Bola Ahmed Tinubu on Digital Communications Engagement and New Media Strategy.

Ogra’s keynote address, “Forging Authentic Connections: Cultivating Trust and Transparency in a Hyper-Connected World,” emphasized the need for transparency and trust in digital communication.

He stressed that authentic connections are crucial for effective public relations in today’s fast-paced digital landscape.

Other industry experts joined Ogra, including Odume Festus, Editorial/Project Director at Financial Edge, to discuss strategies for navigating digital communication challenges.

The summit provided a platform for industry experts to share insights and best practices on navigating the challenges of digital communication.