Fidelity Bank Plc has unveiled its new identity. The bank explained that the move was aimed at strengthening its operations in order to deliver superior customer satisfaction. It also explained that the rebranding exercise was to bring about convergence in its services, to suit both the old and new generation customers.
Speaking at the unveiling of the new identity, the Group Managing Director/Chief Executive Officer, Fidelity Bank, Mr. Nnamdi Okonkwo, reiterated the financial institution commitment towards customer service, saying that the bank is also targeting the youth population.
Okonkwo, while commenting on the new logo of the bank, explained that the deep blue colour reminds the financial institution of its “rich, solid background as a bank” adding that “It holds there an accommodative path which inspires us to go into the future.”